Social Media: How to Engage, Share, and Connect
Regina Luttrell
Updated to reflect the latest technological innovations--and challenges--Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools. Luttrell's text offers: - a thorough history of social media and pioneers of the field; - chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others; - discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and - real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
Kateqoriyalar:
İl:
2018
Nəşr:
Paperback
Nəşriyyat:
Rowman & Littlefield Publishers
Dil:
english
Səhifələr:
248
ISBN 10:
1538110792
ISBN 13:
9781538110799
Fayl:
EPUB, 6.59 MB
IPFS:
,
english, 2018